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Turn Your Legal Expertise Into 5–10 Extra Enquiries a Month – Without Paying $200+ Per Click

Stop gambling on $50–$250 PPC clicks that disappear the second you pause the campaign.
Build a library of articles that answer real client questions and rank for years.
Borrow Lawyer Monthly’s authority to build trust faster with the clients you actually want.
We’ll review your website and content and send you a simple, practical report in 2 business days.

We write, publish and rank client-focused articles on Lawyer Monthly and your own website, so that when people search for help in your practice area, they find you first.

Trusted by law firms, legal service providers, and specialist lenders across the US, UK and Europe.
What You Get

How It Works (In Plain English)

How We Help Your Firm Get Found (And Chosen)
Most firms have the same problem: great lawyers, weak visibility. We fix that by turning your expertise into content that actually shows up where your clients are looking.

Step 1 – We Find the Questions Your Clients Are Asking

We look at what real people are typing into Google when they’re searching for help in your practice area and location.

Example: “unfair dismissal attorney LA County”, “what is a no win no fee claim”, “how long do I have to bring a discrimination claim”.

Step 2 – We Turn Your Expertise Into Articles That Rank

We turn those questions into clear, client-focused articles under your name.

Writing and editing is done by legal specialists – not generic AI content farms.

Step 3 – We Publish and Promote

We publish your articles on Lawyer Monthly (and your own site if you wish), optimise them for SEO, and support them with internal links and social promotion.

The result: more of the right people find you when they’re ready to talk to an attorney.
Show Me What This Would Look Like For Our Firm

Why Content Beats Pure PPC (Especially in Law)

Why Relying on PPC Alone Is a Slow, Expensive Way to Grow a Law Firm
In many practice areas, a single click can cost $50–$250. In some competitive PI and employment markets, it’s even higher. If that person doesn’t convert today, that money is gone.

Content works differently

One well-optimised article can bring relevant visitors every month for years.
You don’t pay every time someone clicks.
Clients arrive having already read your advice and seen your expertise.
For Example -

One PI click in a major US city can easily cost $150. For the cost of a handful of those clicks, we can create and promote an article that ranks for dozens of related searches and is still pulling in potential clients next year.

In your Free Visibility Audit, we’ll show you 2–3 specific content topics where articles could replace or support expensive PPC for your firm.
Get my Free Visibility Audit

Get a Free Visibility Audit for Your Law Firm

A plain-English snapshot of how visible you are now – and where you could be getting more enquiries.

What you’ll get (within 2 business days)

  • A simple scorecard of how visible your firm is in Google for your main practice area and location.
  • 3 “quick win” content ideas based on real search data, not guesswork.
  • 2–3 practical fixes to improve your existing service pages or articles.
  • A short 5–10 minute Loom video from a senior editor/strategist walking you through what we’d do first.

No jargon. No 40-page audit nobody reads. Just concrete opportunities and the next steps we’d prioritise if we were in your shoes.

Request Your Free Visibility Audit

A senior editor or strategist will personally review your site. No spam, no reselling your data, no obligation to buy anything.

Our Content Plans (For When You’re Ready to Move)

Start Small, Prove It Works, Then Scale

Most firms don’t want a huge retainer on day one. That’s fine. We designed our plans so you can start with a pilot, see results, then scale up.

Plan 1 – Pilot Article

Test Content vs PPC With One Strategic Article
What you get
  • 1 SEO-focused article tailored to your practice area and location
  • Published on Lawyer Monthly under your name
  • On-page SEO, internal links and call-to-action optimisation
  • 1 social share on Lawyer Monthly’s LinkedIn/X profiles
Best For
Firms who want to test whether content can generate the kind of enquiries they care about – without committing to a long-term contract.
Investment
From $500 one-time
Start with a Pilot Article

Plan 2 – Steady Visibility (Build Your Authority)

Show Up Consistently Where Prospective Clients Are Searching
What's included
  • Up to 3 articles per month (mix of Lawyer Monthly + your own website)
  • Ongoing keyword and topic research focused on high-intent searches
  • Internal links from Lawyer Monthly to your firm website where appropriate
  • 2 social posts per month promoting your content
  • Simple monthly performance snapshot (traffic, rankings, key actions)
Best For
Firms who want predictable, growing organic visibility and enquiries without running a full in-house marketing team.
Investment
From $1250 per month (3-month minimum recommended)
Talk to Us About Steady Visibility

Plan 3 – Market Leader (Be the Expert)

Own Your Niche in Search and Thought Leadership
What's included
  • Up to 4 articles per month across Lawyer Monthly (+ optional CEO Today / Finance Monthly for corporate audiences)
  • Short-form content and up to 4 vertical videos per month for LinkedIn / social
  • Advanced content strategy built around your key practice areas and target client profiles
  • Quarterly strategy call with our editorial and SEO team
  • Priority scheduling for time-sensitive topics (regulation changes, major cases, etc.)
Best For
Firms aiming to dominate their niche in both search results and perceived expertise.
Custom – based on your practice areas and markets.
Investment
Request a Bespoke Proposal
Not sure which plan is realistic for your firm? Start with a Free Visibility Audit and we’ll recommend the smallest plan that can actually move the needle for your goals.
Get My Free Audit First

Case Studies

Proof It Works in the Legal World

Case Study 1

Esquire Bank

Esquire Bank – Marketing That Moves Money in the Legal Sector
Esquire Bank is a specialist lender providing funding to law firms and plaintiffs. They don’t care about vanity metrics – they care about high-value law firms and attorneys seeing their message and acting on it.

Highlights

  • Built a content and campaign strategy focused on plaintiff firms and trial lawyers in key US markets.
  • Created thought-leadership pieces that positioned Esquire as a strategic partner, not “just another lender”.
  • Campaigns contributed to a 3,100% ROI in pipeline value and became a core part of how they reach new legal clients.

If we can help a specialist legal lender reach and persuade law firms, we can help your firm be the one clients find – and choose – when they’re looking for representation.

Show me opportunities like this for our firm
Here's what we delivered

Banners

3.2m Impressions
8k+ clicks

Videos

366,000 Impressions
5,500+ Plays

Solus Emails

Average open rat 34%
Average CTR 12%

Case Study 2

Phillips & Associates Employment Law (New York)

Phillips & Associates – Employment Law (New York)

Phillips & Associates is a well-known employment law firm in New York. They wanted to strengthen their reputation as the go-to firm for discrimination and harassment claims while increasing high-intent enquiries.

Highlights

  • 6-month campaign combining flagship editorial features, SEO content and display.
  • 7 feature articles + 2 videos created to answer real employee questions and build trust.
  • Ongoing collaboration since 2018 as their online visibility and reputation have grown.

In your audit, we’ll show what a 6-month content roadmap could look like for your practice area and market.

Get my 6-month Content Roadmap
Here's what we delivered

Main cover + 4-Page Feature

2,800-word flagship story with branding, imagery and contact details.

Six 2-Page Articles

1,400 words each, scheduled for sustained presence and authority.

SEO Optimisation

Keyword mapping, on-page structure and internal linking for searchability.

6 Months Display

Run of site banners across ~1.3M monthly page views.

2 x Videos

Produced and hosted on Lawyer Monthly for multimedia reach.

Why Lawyer Monthly

Why Use Lawyer Monthly Instead of Going It Alone?
Existing audience: Thousands of business readers, in-house counsel and professionals already read us every month.
Authority: Publishing on a recognised title creates instant credibility versus “another law firm blog nobody sees”.
Legal focus: We’re not a generic marketing agency; legal is what we do all day.
Multi-channel options: Articles, video, social, and partner publications when wider reach actually makes sense.
Get Started
In your audit, we’ll be honest if we think more content on your own site should be the first priority – even if it means a smaller initial project with us.

FAQs

Is this just paid PR or link selling?

No. We’re not selling you “badges” or meaningless backlinks. We create substantive, client-focused content that is clearly labelled and compliant, and that aims to generate actual enquiries, not just appearances.

Will this comply with my state bar / SRA / Law Society rules?

Yes. We work with firms in multiple jurisdictions and keep content within professional advertising and ethics guidelines. If your jurisdiction has specific requirements (disclaimers, wording, etc.), we build those in.

Aren’t AI Overviews / Gemini going to kill organic traffic for legal content?

Unlikely – at least not in the way people fear. Legal is one of the areas where AI systems are most conservative.

For many legal searches, AI Overviews either don’t appear, or they show a very general, caveated summary and then point users to real law firm and legal publisher websites.

That actually makes strong, trustworthy content more important, not less. If you don’t have clear, well-structured articles answering those questions, AI – and users – will lean on competitors who do.

Our focus is on creating the kind of content that both ranks in classic search results and is the kind of source AI Overviews want to reference and link to.

How soon can we see results?

Content compounds over time, but many firms start to see increased relevant traffic and enquiries within 3–6 months, depending on competition and starting point. Your audit will include a realistic expectation for your practice area.

Do you work with competing firms in the same city?

We avoid direct conflicts. If we’re already working deeply with a firm that directly competes with you in your core niche and location, we’ll be upfront about that before starting.

Are you using AI to churn out generic articles?

No. We may use AI as a supporting tool (e.g. for outlines or variant phrasing), but every article is planned, written and edited by humans with legal and editorial experience, and is held to publication standards – not “SEO content mill” standards.

What happens after the free audit?

You’ll get your scorecard, quick wins, and Loom video. If you want, we’ll suggest a plan. If not, you’re free to take the ideas and implement them in-house.
Yes, I want the Free Audit

Free Visibility Audit for Law Firms
See Where You’re Losing Clients in Search

Get My Free Audit

Ready to Be the Firm Clients Find First?

If you’re tired of watching competitors dominate Google, or of pouring budget into PPC with nothing to show for it, it’s time to make your expertise visible.

Start small. Get the audit. See where the easy wins are. If it makes sense to work together after that, we’ll show you the smallest effective plan for your goals.
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